Our Branding Services

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Logo Brand Identity

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Brand Strategy

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More Brand Elements

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Extra Support

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Specialised Guidance and Support

Tim Noblett, Nobletts

“I couldn't recommend Luuuby Creative enough. I had been thinking about a rebrand of our family business for years. Not having a great knowledge in marketing and graphic design I was unsure where to start.

I spoke to Lorraine who immediately got what we wanted. She asked the right questions, came down to our office and chatted with me and my staff and got a feel for our business and what we wanted. 

The end result was the perfect.”

Why we love research!

Developing a strong brand involves research, including three key areas: you, your business, and your competition. Here's a breakdown of what we focus on in each of these aspects:

First, in understanding you, we define your values, mission, target audience, unique selling proposition (USP), and brand personality. These brand elements shape your brand's values and subsequent brand identity and messaging. In the business context, we delve into your products or services, conduct, and define your brand's market positioning.

Lastly, in competitive research, we analyse key competitors, pinpoint opportunities to differentiate, and develop a strategy to stand out. Establish clear brand goals, create consistent brand guidelines, and work towards building a brand that resonates, distinguishes you in the market, and drives success.

This research ensures that we build your branding guidelines and toolkit that will help your business flourish.

These guidelines consist of:

Logo Design: A logo is created that is visually appealing, easy to recognise, and reflects your brand's essence and values.

Colour Palette: A colour palette that resonates with your brand's personality is chosen. Colours evoke specific emotions, so a palette that aligns with your brand messaging while speaking to your target audience is selected.

Typography: Fonts that speak to who you are as a business while complement ing your brand's style are chosen. Typography guidelines ensure consistency in all your brand materials, such as website, marketing collateral, and packaging.

Verbal Identity: Your brand story is developed and celebrated through taglines, voice pillars and brand mission to ensure your verbal and visual elements are complimenting each other.

Brand Guidelines: Maintains a consistency across all touchpoints – website, social media, advertisements, and physical materials. This consistency builds recognition and trust.

Remember that your brand's look and feel and tone of voice should align with your brand's core values and mission.

Shelly McAteer, Beyond Fitness

“Working with Lorraine was such an amazing experience! I went to Lorraine as I wanted to do a brand overhaul for my business, including new logo, branding as well a new business name.

Lorraine not only listened to me but she also heard the underlying messages I was trying to convey! She took such an active interest in what was at the heart of my business and the ideas and designs she came back to me with blew me away. The logos she created were stunning and branding guide she provided me with at the end of working together have been invaluable!

I couldn't recommend Luuuby Creative enough - for her creativity, attention to detail, professionalism and her ability to put you at ease through it all!”

What to expect when you work with us

  • Discovery with Client

    We start each project getting to know our client, their business and what keeps them showing up to work each day.

  • Research and Development

    This section is fundamental to understand the target audience, the brand voice and my favourite part - concept development!

  • Brand Development

    Develop branding that helps to create visual consistency across all touchpoints, collateral and media.

  • Logo Development

    With feedback from the client we develop the primary logo and the logo family so that they can be effectively used across all of the needs of the business.

  • Additional Services

    Each project is bespoke to the client and their individual needs. We therefore offer website design or web guidelines, screen and printed collateral design etc. This ensures that our clients have everything they require for a super launch of their new brand.

Are you ready?