Hi, I’m Lorraine (Luby)!
I’m a Graphic Designer with a vision to help independent businesses be seen and trusted by the RIGHT people.
A graduate from National College of Art & Design, Ireland (BDes in Visual Communications), in 2007. Now scribbling out of Poulshone, County Wexford, just a 2 minute walk from the sea.
My focus is to enhance the visibility and credibility of independent businesses among their target audience. I am passionate about creating tailor-made logos and brand identities, empowering my clients with the confidence and tools (strategic and collateral) needed to propel their business forward. Ensuring precise alignment with their intended audience and messaging.
Let me take the confusion and stress out of your organisation’s brand development, get in touch for a chat today.
Hi, I’m Barry (Luby)!
My role here is to take Lorraine for a walk when she needs to come up with creative solutions. I don’t have much professional training but I’m told that I’m the best.
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![Logo design, Graphic design, Logo design Gorey, Graphic Design Wexford, Irish designer, identity design, bespoke logo, concept driven, logo for small business, logo for non profit organisation, Luuuby Creative]()
The Handmade Studio - Tag
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![Logo design, Graphic design, Logo design Gorey, Graphic Design Wexford, Irish designer, identity design, bespoke logo, concept driven, logo for small business, logo for non profit organisation, Luuuby Creative]()
The Handmade Studio - Sketches
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Sarah Tracey Photography - Tote Bag
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Sarah Tracey Photography - Sketch
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Nobletts - Stationery
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Nobletts - Sketches
LOGO DESIGN PROCESS
DISCOVERY CALL
In this meeting we will discuss the client’s vision, target audience, competitors, goals and core values. This meeting typically requires one hour of time. Following the meeting, the designer will continue research on all items discussed in an effort to generate initial ideas for the client’s primary logo design.
RESEARCH & DEVELOPMENT
The objective of this phase is to help us fully understand the client’s target audience and unique requirements. This begins with word-mapping and research in order to explore concepts that contain the correct messaging as the project develops.
LOGO CONCEPTS
Using inspiration from the research phase, we will create rough logo concepts. These will be hand-drawn sketches of the logo then presented as rough black and white concept ideas.
LOGO DEVELOPMENT
We will create logo concepts based on the selected sketch/rough logo concept. We will collaborate with the client to refine the logo until it matches the client’s preferences.
LOGO FAMILY
Following approval of the Primary Logo, we will create applicable logo variations to accommodate future marketing needs. The logo variations often include vertical version, horizontal version, icon mark with text and without, black on white, white on black and so forth.
STYLE GUIDE
A Brand Style Guide is created to establish the basic rules for the final logo family. This guide is critical to ensuring that the identity system is treated consistently by all designers and staff as your brand goes forward.
