Discover what makes YOUR brand strong.
A four-week guided course for business owners and creatives who want to get clear on their brand, their customers and where they're heading next.
Using our DNA framework — Discover, Diagnose, Need & Aim — Shawn and Lorraine (both designers) will guide a small group through practical exercises, discussion and support to uncover the foundations of a brand with a clear direction.
D — DISCOVER
What makes your business different? You'll uncover your strengths, values, story and what sets you apart.
D — DIAGNOSE
Do you understand your competitor? You’ll explore your competitors, their positioning and visual presence to uncover gaps and opportunities for your brand.
N — NEED
Who are you trying to reach? You'll understand your customers, their needs, motivations and why they choose you.
A — AIM
Where are you going? You'll explore your ambitions, purpose and what you want your business to become.
Then we'll bring it all together in one nice neat document — your values, positioning, audience, personality, messaging and direction.
THE RESULT?
You'll finish the four weeks with a much clearer understanding of who you are, who you're talking to and where your brand is going.
You'll have the foundations to make better decisions about your branding, marketing and communication — without second-guessing every move.
No logo design. No endless worksheets for the sake of it. No branding jargon.
Just practical, guided brand thinking that gets to the heart of your business.
INTERESTED?
We're keeping the group small so there's plenty of opportunity for discussion, feedback and support.
Join the waitlist to register your interest. You can also send a question to us at thebeantalkcourse@gmail.com
JOIN THE WAITLIST HERE
No commitment. Just note your interest here and we’ll get back to you shortly.
-
Business owners and creatives who want to get clearer on their brand direction — whether you're starting out, have been in business for years, or feel like your current brand no longer reflects where your business is heading.
-
No. You can join whether you're starting from scratch, working with an existing brand, or considering a rebrand or pivot.
-
Not exactly. This is about what comes before the design. We'll focus on the thinking, strategy and direction that should inform your visual identity and communications.
-
You'll have defined your core values, distinction/USP, customer needs, mission and vision, brand personality, messaging foundations and overall brand direction all wrapped up in an easy to use document.
-
The course includes a 1 hour live group session each week, plus practical exercises to work through between sessions. We'll keep it manageable for busy business owners.
-
We're keeping the group deliberately small to make sure everyone gets the opportunity to contribute and receive feedback.
-
The programme is led by Shawn Phelps and Lorraine Luby, two designers with extensive experience working with businesses on branding, identity and creative direction. You'll get both strategic and creative perspectives throughout the four weeks.
-
The course will commence the first week of November. Exact day and time are to be confirmed. Join the waitlist and you'll be the first to hear when dates and places are announced.
-
Our introductory price is $100 / €87.
Joining the waitlist doesn't commit you to anything. All fees are required prior to the course beginning and to secure your spot. Further information relating to payments will follow.
Need more information?
If you still have a question then feel free to email us at thebeantalkcourse@gmail.com